By Lola Mende
Pitt’s Director of Sustainability, Aurora Sharrard, is quoted in this Architectural Digest article.
Sustainability is so hot right now. While some brands create truly sustainable products or use closed-loop production methods, some brands are misusing terms to attract conscientious clientele. “Greenwashed” products use deceptive eco-friendly jargon without full transparency as a lucrative strategy to appease do-good consumers. As a result, well-intended shoppers unknowingly purchase products after being misled by phony green initiatives that promote unsubstantiated claims.
“Greenwashing means that a company puts forward what they deem to be a positive public relations move without actually changing things for the environment. Companies greenwash to pretend they’re addressing an issue, while in reality, they’re just looking to silence environmental critics,” Perry Wheeler, a spokesperson for Greenpeace USA, says.