If you missed the giant conference call, this is the best quote from Jon Carson, chief of staff at the president's Council on Environmental Quality–and, just as importantly, the field director from the Obama 2008 campaign, i.e., one hell of an organizer:

“The number one lesson we learned in the Obama campaign is that people respond to an effort that is getting something done. Tangible change in people’s back yards is what brings more people to the fold. That’s what you guys are doing tomorrow and that’s what it’s going to take to grow this movement.”