{"id":3366,"date":"2020-05-15T14:45:25","date_gmt":"2020-05-15T14:45:25","guid":{"rendered":"http:\/\/world.350.org\/pittsburgh-2020\/?p=3366"},"modified":"2020-05-15T14:45:25","modified_gmt":"2020-05-15T14:45:25","slug":"greenwashing-is-real-heres-how-to-avoid-it","status":"publish","type":"post","link":"https:\/\/world.350.org\/pittsburgh\/greenwashing-is-real-heres-how-to-avoid-it\/","title":{"rendered":"Greenwashing Is Real\u2014Here\u2019s How to Avoid It"},"content":{"rendered":"<div class=\"content-header__row content-header__byline\">\n<div class=\"content-header__byline__content\">\n<div class=\"bylines content-header__bylines\">\n<p class=\"byline bylines__byline byline--author\"><span class=\"byline__preamble\">By <\/span><span class=\"byline__name\"><a class=\"byline__name-link\" href=\"https:\/\/www.architecturaldigest.com\/contributor\/lola-mendez\" target=\"_blank\" rel=\"noopener noreferrer\">Lola Mende<span class=\"link__last-letter-spacing\">z\u00a0<\/span><\/a><\/span><time class=\"content-header__publish-date\"> \u00a0 May 7, 2020, Clever, Architectural Digest.<br \/>\n<\/time><\/p>\n<p><em>Pitt&#8217;s Director of Sustainability, Aurora Sharrard, is quoted in this Architectural Digest article.<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Sustainability is <em>so<\/em> hot right now. While some brands create truly sustainable products or use closed-loop production methods, some brands are misusing terms to attract conscientious clientele. <a class=\"external-link\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/20515714\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/20515714&quot;}\">\u201cGreenwashed\u201d products<\/a> use deceptive eco-friendly jargon without full transparency as a lucrative strategy to appease do-good consumers. As a result, well-intended shoppers unknowingly purchase products after being misled by phony <a href=\"https:\/\/www.architecturaldigest.com\/story\/go-green-glossary\" target=\"_blank\" rel=\"noopener noreferrer\">green initiatives<\/a> that promote unsubstantiated claims.<\/p>\n<p>\u201cGreenwashing means that a company puts forward what they deem to be a positive public relations move without actually changing things for the environment. Companies greenwash to pretend they\u2019re addressing an issue, while in reality, they\u2019re just looking to silence environmental critics,\u201d Perry Wheeler, a spokesperson for Greenpeace USA, says.<\/p>\n<div class=\"consumer-marketing-unit consumer-marketing-unit--article-mid-content consumer-marketing-unit--no-failsafe\" role=\"none\">\n<div class=\"consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content\">\n<div id=\"cns-ads-slot-type-cm-in-content-0\" class=\"cns-ads-stage cns-ads-slot-type-cm-in-content cns-ads-slot-type-cm-in-content-0 cns-ads-slot-state-filled cns-ads-slot-size-450x140\" data-name=\"cm_in_content_0\" data-slot-type=\"cm_in_content\">\n<div id=\"cm_in_content_0\" class=\"cns-ads-container\" data-google-query-id=\"CJe7mLCLtukCFdgzAQodIlwPTw\">\n<div id=\"google_ads_iframe_3379\/conde.arch.cm\/in-content\/clever\/article\/2_0__container__\"><a href=\"https:\/\/www.architecturaldigest.com\/story\/greenwashing-and-sustainable-brands\" target=\"_blank\" rel=\"noopener noreferrer\">Full Article Here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Lola Mendez\u00a0 \u00a0 May 7, 2020, Clever, Architectural Digest. Pitt&#8217;s Director of Sustainability, Aurora Sharrard, is quoted in this<span class=\"text-cutoff\">&#8230;<\/span><\/p>\n","protected":false},"author":410,"featured_media":3367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,21],"tags":[],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pa_pgh_news","category-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/posts\/3366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/comments?post=3366"}],"version-history":[{"count":0,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/posts\/3366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/media\/3367"}],"wp:attachment":[{"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/media?parent=3366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/categories?post=3366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world.350.org\/pittsburgh\/wp-json\/wp\/v2\/tags?post=3366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}