Video: Alicia Shoberg

Who We Are

We are the Madison, Wisconsin, local action group of the international organization Started by Madison area climate activists in January 2012, 350 Madison plans and participates in local, national, and international actions to raise awareness of the pressing need to address climate change. We are helping build a global movement that is creating the political will necessary to pass international climate legislation that will effectively return our planet to a stable climate. We help unite the message of many groups that are working for a livable climate into one specific goal: we need to get below 350 parts per million (ppm).

Our Vision

We envision a global community that protects our beautiful planet and supports the flourishing of all living beings.

Our Mission

350 Madison mobilizes people to take action on climate change and demand a rapid transition to a just and sustainable world powered by clean, renewable energy.  Through our campaigns, we oppose pipelines and other fossil fuel infrastructure, work with local  governments to  convert society to clean renewable energy,  pressure large financial institutions to stop financing fossil fuel companies, and promote changes for a healthy, sustainable environment.


Our Successes

Eight years after its inception,’s Madison chapter continues to rack up environmental successes. Here at home, we’ve pushed the City of Madison to create a fossil fuel divestment plan, worked with the Dane County Zoning and Land Regulation Committee to attach tough restrictions to the permit that Enbridge needed in order to expand the capacity of Line 61, and helped local landowners take Enbridge to court when the company tried to evade those restrictions.

But 350 Madison is more than a local group — together with other chapters around the state, we stand up for all of Wisconsin. We’ve collaborated with organizations like 80 Feet Is Enough! and the Wisconsin Safe Energy (WiSE) Alliance to help landowners along the line unite to protect their property rights when Enbridge comes looking for a new easement. We’ve planned or supported events in Rio, Custer, and Gilman. And if a march is happening in Janesville, Whitewater, or Lodi, you can bet we’ll be there.

We’ve partnered with 350 chapters across the country. We’ve sent busloads of activists to protests in Lincoln, Nebraska; Washington, DC; and New York City. We stood with Standing Rock by organizing carpools to the resistance camp and collecting 10,000 pounds of food for the water protectors. And we leveraged our Facebook reach of over 12,000 people a week to pressure President Obama to act on the Oregon-based children’s climate lawsuit, which asserts that the federal government has violated young people’s constitutional rights through its inaction on climate change.

Finally, we connect to a worldwide movement by participating in days of action like the Global Climate Strike in September 2019.

By working at all of these levels, 350 Madison has played a critical part in reducing Enbridge’s tar sands transport through Wisconsin by some 340 million barrels (14 billion gallons), costing the company approximately $850 million over the course of three years. But we are not done yet. Join us as we continue the fight to stop the expansion of fossil fuel infrastructure and ensure a safe, livable planet for future generations.

Why 350?

350 parts per million is what many scientists, climate experts, and progressive national governments are saying is the safe upper limit for carbon dioxide (CO2) in our atmosphere.

Unfortunately, the concentration of CO2 in the atmosphere has risen above 400 ppm, and accelerating arctic warming and other climate impacts make clear that we are already outside the safe zone. Unless we are able to rapidly return to below 350 ppm, we risk reaching tipping points and irreversible impacts such as the melting of the Greenland ice sheet and major methane releases from increased permafrost melt.


Why 350

(image courtesy of

The Guardian‘s Carbon Countdown Clock gives estimate of how long it will take to exceed the world’s carbon budget.

Tar Sands

The Tar Sands Campaign mobilizes people to oppose new oil pipelines in WI. Our current goal is to block Enbridge’s rerouting of Line 5 in the Lake Superior watershed. We support efforts led by those most impacted, including tribes, landowners, and community members.

Divest & Defund

The Divest & Defund Team works to convince institutions that investments in fossil fuels are not only ethically and fiscally irresponsible, but are literally wrecking the planet we call home—all for profit. We are currently focusing on banks that fund pipeline projects.

Climate Solutions

Community Climate Solutions focuses on making change across Dane County, targeting both systems and individual levels. We assist local governments to achieve climate goals. We broaden and deepen citizen climate crisis awareness and action.

Sign up for our mailing list!

Sign up for our mailing list! You’ll receive the 350 Madison newsletter, along with news about our events, campaigns, and initiatives.

Support Us!

Please help us fight to protect a livable world for you and your family! We appreciate your financial contribution of any size. Your support helps us to carry on our work. Thank you for giving!